DealerTrendTM in our backend has allowed us to take control of the information displayed on our sites with the greatest of ease and in real time. The DealerTrendTM technology has proven to be extraordinarily beneficial to our Internet department for adding pictures, updating prices on the fly, and providing updated inventory to all of our third party Internet lead providers all while reducing redundant data entry. DealerTrendTM has saved us time and enhanced our ability to sell cars over the Internet. At the Earnhardt Auto Centers, we have experienced excellent customer service as DealerTrendTM has exceeded all of our expectations.
-Don Speen (Corporate Business Operations Director), Earnhardt Auto Centers
DealerTrendTM has allowed us to increase our net per vehicle while helping move our new inventory faster, it gives us the upper hand in our manufacturer negotiations.
-Richard West (Principal), Jones-West Ford
Reno Toyota has been using DealerTrend’sTM E-Marketing Machine for four years and it has been a valuable tool for all of our management positions. Our New Car Manager, Used Car Manager, Special Finance Manager and Internet Department use this tool daily for valuable information that was not available to us before. It also streamlined many processes which saves our managers time so they can concentrate on selling cars. DealerTrend also provides web site solutions and we recently agreed to add this service. As most dealers will claim, the highest closing ratios are from dealer web sites. It was important to us that we did not lose our current traffic or inquiries. DealerTrend exceeded our expectations by providing us with a very informative, user friendly and well constructed web site. We have doubled our web site leads and maintained our high close ratio. In other words, we sell MORE vehicles in our internet department and this lowers our advertising cost per vehicle sold. In addition, our Parts & Service Departments have had more customer interaction and traffic on the phones directed from the web site.
-Chris Perera (Internet Sales Manager), Reno Toyota
Our website has never looked more professional or been more effective in selling cars than it is now with DealerTrendTM. By taking advantage of the DealerTrendTM technology we now have a distinct competitive edge over our competition.
-George Green (General Manager), Winkel Pontiac GMC Hummer
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