Privacy Policy

Last updated: August 18, 2026

DealerTREND ("we," "us," or "our") provides advertising and technology services for
automotive dealerships. This policy explains what information we collect through this
website, how we use it, who we share it with, and the choices you have. It applies to
this website only and not to services we operate on behalf of a dealership under a
separate agreement.

Information We Collect

When you fill out a form on this site (for example, our contact form), we collect the information you provide, which may include:

  • Name
  • Email address
  • Phone number
  • Company or dealership name
  • Any additional details you choose to share in a message

We also automatically collect certain technical information when you visit, such as your IP address, browser type and device, the pages you view, the site that referred you, and the dates and times of your visits. This information is collected through cookies and similar technologies (see "Cookies & Tracking Technologies" below).

We do not intentionally collect sensitive personal information (such as financial account numbers, government ID numbers, or health information) through this website. Please do not include sensitive information in a form message.

How We Use Your Information

We use the information described above to:

  • Respond to your inquiry and follow up about our services
  • Understand whether you're a dealer or agency so we can route your request appropriately
  • Operate, maintain, secure, and improve this website
  • Measure and improve the performance of our advertising and marketing
  • Maintain internal records of business inquiries
  • Comply with legal obligations and enforce our agreements

How We Share Your Information

We do not sell the personal information you submit through our forms for money. We share information only in these limited circumstances:

  • Service providers. We use third-party vendors to run our business — for example, our website host, email delivery, customer relationship management (CRM), and analytics providers. These vendors may process your information on our behalf and are permitted to use it only to provide services to us.
  • Advertising platforms. As described below, advertising cookies on this site may transmit certain information about your device and browsing to platforms such as Google and Meta.
  • Legal and safety reasons. We may disclose information if required by law, to respond to legal process, or to protect the rights, property, or safety of DealerTREND, our clients, or others.
  • Business transfers. If DealerTREND is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.
A note on "sales" and "sharing" under state law. Like most websites that advertise online, we use cookies from advertising platforms such as Google and Meta. Under some state privacy laws (including California's), allowing these platforms to receive information about your device and browsing for advertising purposes may be considered a "sale" or "sharing" of personal information, even though no money changes hands for it. You can opt out of this — see "Your Choices" and "Cookies & Tracking Technologies" below.

Cookies & Tracking Technologies

This site uses standard analytics and advertising cookies and similar tools (such as those from Google and Meta) to understand site traffic and measure the performance of our advertising campaigns. These tools may collect information such as your browser type, pages visited, and referring site.

You have several ways to control this:

  • Adjust or block cookies through your browser settings.
  • Use a browser or extension that sends a Global Privacy Control (GPC) signal. Where required by law, we treat a valid GPC signal as a request to opt out of the sale or sharing of your information for that browser.
  • Opt out of interest-based advertising through platform tools such as Google Ads Settings and Meta's ad preferences, or through industry tools at optout.aboutads.info and youradchoices.com.

Data Retention

We retain information submitted through this site for as long as reasonably necessary to respond to your inquiry, maintain business records, and comply with our legal obligations, unless you request that we delete it sooner and we are not required to keep it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Your Choices

You may contact us at any time to:

  • Ask what information we have about you
  • Request that we correct or delete your information
  • Opt out of the sale or sharing of your information for advertising
  • Opt out of future marketing communications from us

To make a request, contact us using the details in "Contact Us" below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before acting on certain requests.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you the right to know what personal information we collect and how we use and share it; to request access to or deletion of your personal information; to correct inaccurate information; and to opt out of the "sale" or "sharing" of your personal information. You may exercise these rights using the contact details below, and you may use an authorized agent to submit a request on your behalf. We will not discriminate against you for exercising these rights.

Other State Privacy Rights

Residents of other states with comprehensive privacy laws (such as Virginia, Colorado, Connecticut, Utah, and others) may have similar rights to access, correct, delete, or obtain a copy of their personal information, and to opt out of targeted advertising. You can exercise any rights available to you under applicable law using the contact details below.

Children's Privacy

This website is intended for business use and is not directed at children. We do not knowingly collect information from anyone under 18. If you believe a child has provided us information, please contact us and we will delete it.

Third-Party Links

This site may link to third-party websites or services that we do not control. This policy does not apply to those sites, and we encourage you to review their privacy policies.

Where We Operate

This website is operated in the United States and intended for users in the United States. If you access it from another country, you do so on your own initiative and are responsible for compliance with local laws.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be reflected here, and your continued use of the site after an update means you accept the revised policy.

Contact Us

If you have questions about this policy or how your information is handled, or to exercise any of your rights, contact us at: