Empowering Auto Dealers — Since 1997

Move more inventory with less guesswork.

We help rooftops identify, target, and turn the right units fast.

Why it works

Equifax-powered audiences to qualify real buyers

Live inventory sync to those buyers

Event creative + omni-channel media aligned to your market and payment bands

Outcome: more sold VINs, lower CAC, clear attribution—without extra dealer busywork.

Our actions

Why Dealers Choose DealerTrend

Your inventory + audience bridge.
We hook into your live feed and keep it clean, compliant, and conversion-ready. Enhance your data: normalize trims/options, enrich features/photos, build payment bands, flag aging units Inventory health: price-to-market, demand heatmaps, push/pull recommendations Compliance: IMR/OEM policies + platform rules (claims, pricing, disclosures) Continuous sync: real-time updates to campaigns and landing pages
HOW IT WORKS (FAST)
Connect — Secure feed + CRM hookup Build — Payment-band audiences (Equifax signals; add EV/segment intent as needed) Launch — One audience across mail, CTV/OTT, social, search, CRM Convert — All traffic to a DriveSite™: clean, campaign-focused, VIN offers, clear CTAs Prove — Day-35 matchback: sold VINs → CAC/ROAS → days-to-turn
WHAT YOU GET
DT/id™ Audience — payment-band + intent targeting to match buyers with your inventory DriveSite™ — distraction-free landing pages that sell (not just inform) Omni-channel activation — same audience across mail, CTV/OTT, social, search, CRM EV Battery Confidence toolkit — quick desk talk track + SOH/warranty cues Reporting that matters — sold-VIN matchback, CAC, ROAS, inventory turn
RESULTS YOU CAN FEEL
More real leads from the same or less media spend Faster turns on priority units Lower CAC with dealer-level attribution Less chaos—update once, publish everywhere BUILT FOR YOUR STORE (AND YOUR OEM) IMR/OEM-compliant creative options Plug-and-play with major DMS/CRM and ad platforms Scales from single rooftops to groups
Our actions

Why Dealers Choose DealerTrend

Your inventory + audience bridge.
We hook into your live feed and keep it clean, compliant, and conversion-ready. Enhance your data: normalize trims/options, enrich features/photos, build payment bands, flag aging units Inventory health: price-to-market, demand heatmaps, push/pull recommendations Compliance: IMR/OEM policies + platform rules (claims, pricing, disclosures) Continuous sync: real-time updates to campaigns and landing pages
HOW IT WORKS (FAST)
Connect — Secure feed + CRM hookup Build — Payment-band audiences (Equifax signals; add EV/segment intent as needed) Launch — One audience across mail, CTV/OTT, social, search, CRM Convert — All traffic to a DriveSite™: clean, campaign-focused, VIN offers, clear CTAs Prove — Day-35 matchback: sold VINs → CAC/ROAS → days-to-turn
WHAT YOU GET
DT/id™ Audience — payment-band + intent targeting to match buyers with your inventory DriveSite™ — distraction-free landing pages that sell (not just inform) Omni-channel activation — same audience across mail, CTV/OTT, social, search, CRM EV Battery Confidence toolkit — quick desk talk track + SOH/warranty cues Reporting that matters — sold-VIN matchback, CAC, ROAS, inventory turn
RESULTS YOU CAN FEEL
More real leads from the same or less media spend Faster turns on priority units Lower CAC with dealer-level attribution Less chaos—update once, publish everywhere BUILT FOR YOUR STORE (AND YOUR OEM) IMR/OEM-compliant creative options Plug-and-play with major DMS/CRM and ad platforms Scales from single rooftops to groups

WE FOCUS ON WHAT MATTERS: YOUR INVENTORY

Inventory feed provider. Direct connection to your live inventory keeps pricing, photos, and offers synced in real time. Enhance existing data: VIN decode, normalize, clean titles, enrich features/photos, add payments & disclosures Health reports: aging & velocity, price-to-market, demand, push/pull moves Ad-platform compliance: IMR/OEM-safe fields, policy checks, legal copy, feed validations (Google, Meta, CTV/OTT) Result: cleaner feeds, faster campaigns, higher conversion—without extra work.
Product & Service

Frequently Asked Questions!

Vestibulum in ipsum velit. Aliquam libero sem asfds asf, rutrum eu scelerisque ut, vehicula a erat. Phasellus ac sem sed erat pos se quam dignissim, Mauris feugiat, nisi nec dapibuasas a gas dictum, ligula nulla gravida ante non aliquet odio.
1. What is the DealerTrend VMS and why do I need it?
The VMS is your centralized hub for managing all dealership inventory data. It normalizes multiple data sources, ensures every VIN is accurate and up-to-date, and feeds that clean inventory into your website and ad platforms. This eliminates manual updates, bad data, missing photos, and mismatched pricing — giving shoppers a consistent, trustworthy experience.
2. How does the VMS connect to my dealership’s systems?
DealerTrend’s VMS connects through your existing inventory feed provider, IMS, DMS exports, or directly from your website's backend. Once connected, it automatically ingests and normalizes your data every day (or multiple times per day) to ensure real-time accuracy. No extra work from your team — it all runs in the background.
3. What platforms can the VMS push my inventory to?
Your inventory can be distributed anywhere you need it: your dealership website, third-party marketplaces, analytics tools, Meta Inventory Ads, Google PMax, DriveSites, DealerSelect campaigns, and any partner integrations. The VMS acts as the “single source of truth” so every channel is synced with the same clean, optimized data.
Have you got any questions?
Lectus mauris ultrices eros in cursus turpis massa tincidunt gravida neque convallis.
get in touchget in touch

WE FOCUS ON WHAT MATTERS: YOUR INVENTORY

Inventory feed provider. Direct connection to your live inventory keeps pricing, photos, and offers synced in real time. Enhance existing data: VIN decode, normalize, clean titles, enrich features/photos, add payments & disclosures Health reports: aging & velocity, price-to-market, demand, push/pull moves Ad-platform compliance: IMR/OEM-safe fields, policy checks, legal copy, feed validations (Google, Meta, CTV/OTT) Result: cleaner feeds, faster campaigns, higher conversion—without extra work.
Product & Service

Frequently Asked Questions!

Vestibulum in ipsum velit. Aliquam libero sem asfds asf, rutrum eu scelerisque ut, vehicula a erat. Phasellus ac sem sed erat pos se quam dignissim, Mauris feugiat, nisi nec dapibuasas a gas dictum, ligula nulla gravida ante non aliquet odio.
1. What is the DealerTrend VMS and why do I need it?
The VMS is your centralized hub for managing all dealership inventory data. It normalizes multiple data sources, ensures every VIN is accurate and up-to-date, and feeds that clean inventory into your website and ad platforms. This eliminates manual updates, bad data, missing photos, and mismatched pricing — giving shoppers a consistent, trustworthy experience.
2. How does the VMS connect to my dealership’s systems?
DealerTrend’s VMS connects through your existing inventory feed provider, IMS, DMS exports, or directly from your website's backend. Once connected, it automatically ingests and normalizes your data every day (or multiple times per day) to ensure real-time accuracy. No extra work from your team — it all runs in the background.
3. What platforms can the VMS push my inventory to?
Your inventory can be distributed anywhere you need it: your dealership website, third-party marketplaces, analytics tools, Meta Inventory Ads, Google PMax, DriveSites, DealerSelect campaigns, and any partner integrations. The VMS acts as the “single source of truth” so every channel is synced with the same clean, optimized data.
Have you got any questions?
Lectus mauris ultrices eros in cursus turpis massa tincidunt gravida neque convallis.
get in touchget in touch

Equifax Audience Builder

Audience First Ad Campaigns

Equifax Advantage (short version): With access to 350M+ consumers and 200M+ VINs plus 100+ financial signals, Equifax is the most powerful data partner in auto. We use Equifax Economic Consumer Data to pinpoint who can afford to buy in your ZIPs, then build frequency across channels so your inventory shows up everywhere they shop. With ~90% activation on major ad platforms, more of your qualified audience gets reached.
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Determining your PMA

We select your PMA by analyzing which zip codes bring you the most opportunity, then focus your advertising on that core territory.
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Determining your PMA

We select your PMA by analyzing which zip codes bring you the most opportunity, then focus your advertising on that core territory.
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Looking to acquire a specific make/model?

With over 250 Million Vins, we can target folks who have units you want, and target them with Buy Back messaging to help bolster your Inventory!
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Result: In market, Credit worthy shoppers ready to market to across every channel

Now we now exactly who is in your backyard, and who can afford to buy. With an over 90% activation rate on every ad platform, we are ready to launch a a strategy that builds frequency across a variety of channels to engage shoppers.
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Our Services

Every channel gets fresh, monthly creative to keep ads sharp and shoppers engaged.

1. CarDealerPress

Get your inventory online fast (clean feed, real offers).

2. DriveSite™

Mobile-first, distraction-free selling pages that convert clicks into shoppers.

3. Social & Search Ads

Google/Facebook campaigns that pair your inventory with in-market buyers.

4. OTT/CTV Video

Bring vehicles to life with short, high-impact spots that drive action.

5. Email & Direct Mail

VIN-matched outreach to real buyers—fast, trackable, and ROI-driven.

Pricing Plans

Launch Plan (10-15 VINs)
$3000/mo
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Get Started
Accelerate Plan (15-20 VINs)
$5000/mo
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Get Started
Dominate Plan (20-30 VINs)
$10000/mo
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Get Started

Pricing Plans

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We're thrilled that you're interested in staying up-to-date with all the latest news

By clicking “Subscribe”, you agree to our Privacy Policy.