DealerTrend Select
The ad strategy for those stubbon VINs
1. DealerTrend hooks into your live inventory feed
2. We identify the units you need gone
3. DealerTrend advertises those prioritized VINs on Google + Meta
4. We see what sells and repeat.
What is DealerSelect?
DealerSelect is the process that takes vehicles on your lot that need to move most and automatically pushes them across Meta and Google campaigns. It focuses your ad spend on aged or priority VINs instead of blanketing your entire inventory. That means every dollar goes toward moving the cars that actually need help.
How are VINs chosen?
We analyze your live feed to identify vehicles that have been on the lot longest, have low engagement, or align with specific goals; aged inventory, trades, or certified units. You can also hand-select VINs if you want to push specific vehicles. Once chosen, those VINs become the focus of your ad campaigns until they sell.
Why Meta Inventory Ads and Google PMax campaigns?
Meta dynamically promotes your live inventory to in-market shoppers across Facebook and Instagram.
Google PMax captures high-intent buyers searching across YouTube, Search, and Display.
Together, they zero in on the shoppers most ready to buy, helping you move priority vehicles faster.
How fast does DealerSelect start working?
Once your feed is connected, campaigns can go live within days. Most dealers see traction (clicks, calls and leads) within the first week.
What happens when a VIN sells?
The system automatically removes sold vehicles from campaigns and replaces them with the next priority VINs. That keeps your ad dollars focused only on active inventory, without you lifting a finger.
How do I know it’s working?
DealerSelect connects ad engagement back to sales using your DMS data. You’ll see which VINs were advertised, which ones sold, and how fast, closing the loop from campaign to conversion.
Pricing
$100/VIN + $500 setup fee
*VINs are purchased in increments of 10
*Three month minimum.