DealerTrend, Inc. awarded the 2009 ASMA (Automotive Search Marketing Architecture) Industry Innovation Award
Reno, NV (PRWEB) November 16, 2009 – DealerTrend, Inc. has been awarded the 2009 ASMA (Automotive Search Marketing Architecture) Industry Innovation Award for developing a winning website platform technology in Automotive Search Engine Optimization. The 2009 study reviewed and evaluated the top 34 website providers on their automotive platforms and integrated search marketing tools.
DealerTrend was recognized for its innovative technology that allows on-the-fly changes to themes and car detail page layouts, while adding dynamically indexable dealer inventory to websites, microsites and blogs.
When consumers do a Google search for a vehicle,” says Rob Avery, CEO of DealerTrend, “a dealer using this technology now has the ability to own the first page – and the second, and the third.”
Brian Pasch, CEO of Pasch Consulting Group, the firm underwriting the 2009 ASMA Study says, “We are not aware of any other automotive website technology that can change the overall skin at the touch of a button, or empower stand alone microsites and blogs with current dealer inventory.” Pasch continues, “DealerTrend is leading the retail automotive field in both innovation and technological prowess.”
DealerTrend also received a perfect score on the ASMA SEO Checklist. “We’ve built our products for dealers using SEO as a forethought, not an afterthought like so many others,” says Avery. “We’ve been utilizing this technique since 2004 when we were the first web marketing company to educate auto retailers on its benefits.”
About DealerTrend:
DealerTrend, Inc. based in Reno, Nevada is a marketing and technology company providing auto retailers with highly effective car dealership websites, search engine optimization, and cutting edge Web 2.0 solutions to maximize lead generation and eMarketing programs. For more information call 775-329-8882, or schedule a live demonstration here or email us at info@dealertrend.com.
Classic Chevrolet Grapevine Selects DealerTrend to Build their Next Generation Website!
Grapevine, Texas – May 18, 2009: Classic Chevrolet of Grapevine, Texas, the largest volume Chevrolet dealers in the Nation, announced that DealerTrend, Inc. will be providing their new website. Classic Chevrolet wanted a way to stand out and provide nothing less than a First Class experience for anyone visiting their website.
What most excited Classic Chevrolet about the DealerTrend product was its technological foundation which dynamically search engine optimizes every vehicle in the dealer’s inventory. This provides incredible opportunities for auto shoppers to find vehicles from Classic when searching through Google or other search engines.
Hagen Durant, the General Manager of Classic Chevrolet said, “Our commitment to customer service extends from our physical showroom to our virtual showroom, and we want to provide a platform that is not only user friendly but unique to our goal of helping prospects and customers along every step of the shopping process. The DealerTrend website helps us do just that.”
Robert Avery, CEO of DealerTrend shared, “Our dynamic SEO technology removes the need to create dozens, or even thousands of landing pages manually as it automates the process. DealerTrend automotive website clients have literally thousands of relevant pages indexed by Google without the need to build a finite amount of static landing pages. This increases visibility for dealers like Classic Chevrolet when consumers search for specific vehicles.”
While Automotive Search Engine Optimization (SEO) is often an afterthought for many automotive website providers, DealerTrend is one of the few companies in the industry that has built their own back end inventory control and content management system, and is the only online automotive marketing company that has done so with a core focus on SEO to provide a distinct advantage to their dealer clients. They have been utilizing this technique since 2004 and were the first web marketing company to educate auto retailers on its benefits.
Robert Avery continued, “In these challenging economic times dealers are demanding more value for their marketing dollars and our company provides auto retailers with a tangible way to maximize their online initiatives.”
Group 1 Automotive Inc., Western Region Selects DealerTrend as their Automotive Retail Website Marketing Platform
Reno, Nevada September 15, 2008– DealerTrend, Inc., a leading North American Internet marketing company for automotive retailers, today announced a partnership with the western region of Group 1 Automotive, Inc., a Fortune 500 automotive retailer and a leading operator in the $1 trillion automotive retail industry. The new business relationship aims to assist Group 1 Automotive, Inc.’s western region to advance their Internet marketing techniques that will result in a better return on investment and increased automotive retail sales.
Utilizing DealerTrend’s products and services to act as the back end data processor and front end web marketer gives Group 1 Automotive, Inc. a unique advantage to timely market specific inventory to individual Internet buyers who are actively searching to make a purchase. DealerTrend has been processing and compiling automotive inventory and marketing data and buyer search habits and preferences for nearly a decade and has developed a highly effective method of matching up buyers and sellers over the Internet. After completion of an extensive software re-write over the past three years, DealerTrend now offers an extremely powerful, intuitive, and scalable web based product and backend user interface, which is designed to deliver a more detailed, user-friendly experience. “I can’t believe how easy it is to use this system” says Don Westerfield, the Used Car Director for Group 1 Automotive Western Region. “I can see what my dealers are doing at a glance, and easily make adjustments when necessary”.
DealerTrend also provides superior customer service. “We chose DealerTrend to handle our Internet marketing based on their progressive approach to this business. They are an agile company that have proven results and by utilizing their offerings our dealerships will be making a major step forward as we look to increase our online capabilities in 2008 and beyond.” said Martin Collins, Vice President of Group 1 Automotive Western Region. “By partnering with DealerTrend, we not only refine our Internet marketing strategy, but they are also very flexible to work with and have accommodated all of our requests in a very short time. The customer service they have offered my dealerships has been exceptional.”
Not only can DealerTrend’s products and services be used to increase website traffic and deliver more successful leads into a dealership, but it can also be used to source the effectiveness of traditional forms of media, such as newspaper, TV, and radio. This means dealerships can better realize the effectiveness of their existing marketing budgets. “With the recent economic downturn, it’s now more important than ever before that the automobile retail industry has the tools to effectively gauge their marketing campaigns so they can allocate their hard earned resources to the advertising mediums that have the best return on investment” says Robert Avery, President of DealerTrend. “We provide our clients with the best of both worlds: The most advanced and cost effective marketing capabilities using the Internet, and the ability to better source the effectiveness of traditional advertising mediums.”
DealerTrend, Inc.’s mission of providing technology and proven business practices to dealership groups has enabled them to become an Internet marketing leader for US automotive retailers. Headquartered in Reno, Nevada, DealerTrend was founded in 2001 and has evolved from providing quick access data manipulation tools to offering next generation Internet marketing services that give their clientele a unique competitive advantage. DealerTrend specializes in marketing real time dealership inventory in a manner that has proven to increase online car sales. DealerTrend has differentiated themselves by adapting their suite of products and services to match their client’s needs in a highly scalable fashion. For more information, visit HYPERLINK “http://www.dealertrend.com” www.dealertrend.com.
Houston-based Group 1 Automotive, Inc., a Fortune 500 automotive retailer, is a leading operator in the $1 trillion automotive retailing industry. Since its initial public offering in October 1997, Group 1 has grown to become one of the top five dealership groups in the United States. The company has achieved this success through a strategy that leverages management experience and emphasizes geographic and brand diversity, interrelated revenue streams, operational efficiencies and the prudent deployment of capital. Group 1 owns and operates automotive dealerships in the United States and in the United Kingdom. Through its dealerships, the Company sells new and used cars and light trucks; arranges related financing, vehicle service and insurance contracts; provides maintenance and repair services; and sells replacement parts