Micro-sites

Targeted Marketing with Micro-sites

A typical Micro-Site campaign begins with establishing the profit centers your Dealership wants to enhance and can be placed on platforms like automotive WordPress microsites.  Commonly selected campaigns involve one of the following categories:

  • Used Cars
  • Model Specific
  • Service / Fixed Ops
  • Finance
  • Enthusiast Sites
  • Social Marketing Hubs

Each site is setup with general information such as:

  • Manufacture brochures
  • Basic model descriptions
  • Regional resources (BBB, Karpower, etc.).
  • Twitter feed
  • Blog Roll
  • YouTube videos
  • And of course, New & Used Inventory!

This will be where they blog about press releases, current news & events, etc. The blogs will be automatically distributed to Twitter and Facebook serving as a centrally administered location to launch a social media campaign designed for organic results.  The idea is to create better indexed sites that will show up in SERP’s either in addition to or separately from existing organic results.

Micro-Sites are about:

  • Dominating Organic Search
  • Increasing your chances of being displayed in Organic Search Engine Results Pages
  • Targeting specific profit centers of your dealership
  • Generally Increase:
  • Dealer Online Visibility
  • The number of results that you come up for you on any given SERP
  • The number of pages you have indexed by Search Engines
  • Long-Tail Search Results for specific “In-Market” Buyers