Dealertrend

Car Dealer SEO is the art and science of getting your web site to the top of the Search Engine Results Pages (SERP) and in front of the people who would most benefit from the products or services you provide. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. Internet users don’t click through pages and pages of search results, so where a web site ranks in a search is essential for directing more traffic toward your site.

There are several criteria that can help your website rank better, here is a list of things that you can do for your car dealer SEO.

• Human Readable URL String (Clean URL)
• Keyword Rich URL
• Relevant & Unique SEO Page Titles
• Relavant & Unique Meta Descriptions
• Keyword Rich Heading Tags
• Keyword Rich Page Content
• Use Relevant Title & Alt Tags for Images
• Use Relevant Title & Alt Tags for Links
• Backlinks from Reputable & Relevant Sites/Pages

SEM is typically referred to as Pay-Per-Click Marketing and Display Advertising. Where as Organic Results have to be achived using a combination of On-Site and Off-Site SEO strategies and techniques, SEM can be bought for a price with little or now effort being placed on basic SEO architecture. Generally speaking, the more advanced the Internet browser is the more reluctant he/she is willing to click on PPC & display ads. Conversely, since the Internet is growing at such a rapid pace, there are thousands of new novice users getting online all the time. Due to these generally accepted stereotypes, a Comprehensive Internet Marketing Plan will typically include a proper balance between the two.

This quick and complimentary video from DealerTrend will walk you through this process, Step by Step.

Yes you can, although the Search Engines have become extremely efficient and finding and indexing site so you really don’t need to. A better strategy no days is to create a link to your new site from a well indexed site or even a quick tweet will get the job done.

DealerTrend has taken a long term approach in SEO by building high quality sites with applicable information that can be read by the Search Engines. With this type of web site architecture, your automotive dealer web site and it’s the Inventory it contains at any given point in time will be found by prospects when they are searching Online for their next vehicle. When in the Consideration Phase of the Car Buying Cycle, we have found that prospects get more specific with their searches because they have done their research and have honed in a specific car that they want to purchase. When that prospect searches Online for that specific vehicle, they will find it in stock at your dealership assuming it exists, even if it is a Used Make that you don’t have a franchise for.

• Web site usability is composed of the following elements:
  Learnability
• How easy is it for users to accomplish basic tasks the first time they encounter the design?
  Efficiency
• Once users have learned the design, how quickly can they perform tasks?
  Memorability
• When users return to the design after a period of not using it, how easily can they reestablish proficiency?
  Errors
• How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
  Satisfaction
• How pleasant is it to use the design?

Why Usability is Important?

• If a web site is difficult to use, people leave
• If the homepage fails to clearly state what a company offers and what users can do on the web site, people leave
• If users get lost on a web site, they leave
• If a web sites information is hard to read or doesn’t answer users key questions, they leave
• If a web site takes a long time to load and navigate, they leave

Google Analytics (GA) should at the very least be setup on your web site. GA is the Gold Standard of web site Analytics and it is free of charge, ask your webmaster to put it on your site if it is not already. It will enable you to determine the how, when, and where people are browsing your site. This helps with your traditional marketing efforts as well providing you with the capability to accurately report on increases in traffic surrounding specific newspaper, TV, and radio campaigns. There are a lot of features in GA so you should work with someone who knows how to use it properly.