Your Customer Online

Automotive online customers

After marketing auto retailer inventory online for the past decade, we know a lot about how your Internet Customer searches for his ideal vehicle when he/she enters the buying cycle.  To make this process easy to explain, we have created Bob who embodies this well studied behavior – Bob represents that Internet customer and how he/she interacts with the web when shopping for a car.

Bob is also an internal reminder for us that our goal is to provide Internet Marketing Tools and Services for your customers that are compatible with their online shopping behavior patterns.  When choosing DealerTrend as your Internet Marketing Partner, we will not only assure you that your specific In-Stock inventory will be represented alongside (and usually in front of) your competition, but also that Bob will have a good Online Experience when interacting with your car dealer web site and other digital marketing venues.  You see, if we make the Online Experience better for Bob and give him the options, choices, and alternatives in a manner that is comfortable, then it’s a win/win for both Bob and You!  It is our goal to effectively market your inventory to Bob in such a way that Bob is not only aware of your dealership inventory while shopping online regardless of where he starts, but that he feels comfortable with your Online Representation because good rapport begins as soon as Bob arrives on your web site.

When it comes that extensive knowledge about how Bob (and more importantly his wife) interacts with digital marketing providers while in the buying cycle, here is some information that you should be aware of when implementing your Automotive Internet Marketing Strategies.

General Statistics (Commonly Discussed):

The Two Things that the Auto Shopper Wants
Price
Availability
In 2006, 80% of Auto Purchasers Started Their Search Using a Search Engine
80% of those Purchasers Used Google
The Majority of Auto Purchasers Start Research on the Manufacturer Site an Avg. of 90 Days Out From a Purchase.  They then move to Third Party Research Sites

Female Demographics (Not Commonly Discussed):

Women Purchase 60% of All New Vehicles
Women Influence more than 85% of all Automotive Sales
Female buyers will shop an average of three dealerships for best price and treatment
Female buyers seek more advice from Automotive Authority websites (62%) before buying a car
Female buyers prefer articles on how to’s, basics in buying, leasing, maintenance and repairs, with safety as their number one concern and number one priority when buying.
Female buyers place more importance on safety, dependability, functionality and economic factors. Style and performance ranked last in consideration and factors in if budget allows.
As of 2004, more than 68% of all women use the Internet to research product information and resources online compared to only one-third of female buyers reading print auto magazines

If both Bob and Mrs. Bob feel that your interface is intuitive and that you are a professional organization only interested in servicing your customers, then Bob and Mrs. Bob start mentally scoring your dealership ahead of others before they even speak with your personnel.

Please contact us at 877-DLR-TRND ((877) 357-8763) to conduct an online demonstration and beat your competition in the Internet Space Today!