Display Marketing

DealerTrend Display Marketing Solutions / What is Display Marketing?

Display Marketing is the process of advertising your brand on 3rd Party websites.  Our system will place your Dealership Advertisements (i.e. Banner Ads, Skyscraper Ads, etc.) strategically in our network of advertisers.  Then we will monitor the click through rate to your website from those 3rd Parties while adjusting placement in favor of those properties which yield greater results.  Our National Advertising Network reaches 90% of the total online audience in North America and processes well established Behavioral Targeting campaigns once implemented.

Our system learns and self-optimizes over time, steering your ad dollars to the sites that are most cost-effective in bringing people to your business.  Our proprietary technology puts your ad on an extended network of thousands of specialty sites and directories, then optimizes across those sites to maximize the performance of your campaign!  The result?  Better site traffic with more conversions and lower cost-per-click!

A list of feature and benefits are as follows:

Behavioral Targeting:

As shoppers browse the web and demonstrate recent online behaviors and interests that are relevant to buying a car we then present them with your display ad to help drive them to your site

Remarketing:

Once a shopper visits your site we place a cookie on their computer so that we can target them with your display ad for the next 30 days.  Now the shopper is accessing their e-mail at Yahoo! and next to their e-mail inbox is another one of your display ads.  We will essentially follow the shopper around and as he/she expresses more interest in your product, we expose that Ad with greater frequency.

Endemic Targeting:

Displays your ad to people who are on category- specific sites relevant to your business.  Our network contains properties such as Road & Track, Car & Driver, Motor Trend, Automotive.com, and many many more that already drive auto enthusiasts to their sites.

Geo-Targeting:

We only display your ad to people in your geographic location.  There is no reason to waste good money on advertising outside of your region.

Engagement-Based Optimization:

We Automatically steer your ad dollars to the sites that are the most cost-effective in bringing people to your business.  Our system will place your Dealership Advertisements (i.e. Banner Ads, Skyscraper Ads, etc.) strategically in our network of advertisers and will monitor the click through rate to your website from those 3rd Parties while adjusting placement in favor of those properties which yield greater results.

Contextual Targeting:

We display your ad to people on sites featuring content related to your business.  Your ad is displayed to consumers who are viewing top auto sites, auto-related content on news and other sites, and those who are interested in autos based on their recent online behavior.