Purchase Phase
Online car buyer
As consumers move into the purchase phase of buying they have already determined what they want and are now deciding who to buy from. At this point your dealership should have been seen in both the Awareness and Consideration Phases which have built trust in your brand. Assuming you have engaged in Social Networking and have built a positive Internet Reputation, you should now be a candidate that the prospect wants to do business with, the only question is whether or not your specific New and Used inventory show up in Search!
By deploying the DealerTrend architecture for dynamically marketed inventory list and detail pages, your Real Time In-Stock inventory gets indexed by the Google, Yahoo!, and Bing and therefore has the opportunity to be served up by those Search Engines as a result when prospects are searching for the specific vehicle they have decided to purchase. Prospects actually begin typing in the Year, Make, and Model of what they are looking for and combining it with their city/region’s name; this creates what we call a Long-Tail Search, and it is becoming more and more popular as more people are coming Online and feeling more comfortable with their Search Engines.
- Long-Tail Marketing of Real Time In-Stock Inventory (Solid Organic Search)
- Beating Out 3rd Party Lead Providers (e.g. Cars.com, AutoTrader, etc.) in Your Region/DMA
- Organic Results for New AND Used Vehicles on SERP’s
- Directing Prospects to the Inventory List Pages from Search Engines (i.e. Deep Linking)
- Showing Site Links on SERP’s
- Providing Transparent Marketing Techniques that are Easily Duplicatable, can be Quickly Proven, and Stand the Test of Time
Specific Search = Organic Search
Social Networking is the Electronic version of Word of Mouth