Consideration Phase
Automotive Shopping Online
As your prospects move into the process of looking for a new vehicle we know that they first need to determine what kind of vehicle that they want. From vehicle type (Car, Truck, SUV) to what Brand and Model, and as you well know some will even do enough research during this phase to know what color, trim, and specific options that they want before deciding where to buy. This makes it even more important that you not only built yourself a positive reputation and branded your Dealership online during the Awareness Phase, but that you are now in front of your customer during the Consideration Phase when they are researching and shopping Online. It is extremely important to keep all of this in mind while you market yourself and your dealership Online in order to reach your prospects at this next phase of their buying process.
Are you getting in front of your prospects during the Consideration Phase with your social networking efforts? How about with SEO and SEM? If you are funneling them into your net, then are you giving them the information that they need to move to the next phase with you? These are all questions that you need to ask yourself and although it is not as onerous of a task as one might think, it is imperative that you deploy the proper assets and strategies if you are going to more effective at capturing those prospects in the Consideration Phase than your competition. After all, someone is going to get that sale in this Zero-Sum Game… but will it be you?
By partnering with DealerTrend, we will navigate you through these murky waters and consult with you to assess your long term goals. Listed here are just some of the available options you have at your disposal:
- Saturated SERP’s with Multiple Results for your Dealership(s) (Enterprise Organic Search Results)
- Micro-Site Campaign Deployment
- PPC Management
- Display Advertising
- Social Networking Activity