Awareness Phase
Online Branding
Branding is an important part of any marketing campaign and until recently has been neglected in web marketing. Your customers are always funneling through the Consumer Buying Cycle and can be found in one of the 3 phases of this cycle at any given point in time. When your customers are not either Considering a Purchase or in the process of a Purchase, then they are in the Awareness Phase and this is where Dealer Branding is speaking to them. With the major shift to digital advertising that is currently occurring, it is imperative that your digital branding is effectively managed and targets the proper growth sectors of your industry. In a world where such rapidly advancing technology is constantly changing the consumer marketplace dynamics that drive advertising strategies, DealerTrend gives you the tools to manage your online brand with customized “Social Sites” as well as geo-targeted Display Marketing.
Social Sites are about
- Providing consumers with useful information
- Answering common questions that your customers and prospects have without making them call a dealership
- Establishing Your Dealership as an authority with expert insight
- Announcing Community Involvement
- Building an Online Reputation that people talk about
Display Marketing is about
- Familiarizing consumers with your brand
- Building top-of-mind awareness
- Creating positive impressions of your brand
- Enticing a digital handshake (site visit)